Bacardi Carta de Oro

Also known as “Bacardi Gold Seal rum”. Defunct gold Cuban rum. The less-filtered expression of Bacardi's signature rum originating in Santiago, Cuba. During the first half the 20th Century, Bacardi expanded production to Puerto Rico, Mexico and Spain in order to meet growing demand, while generally keeping a tight lid on quality control. Vintage bottles may state the country of origin. During the decades following the Cuban Revolution, Bacardi reinvented itself along a globalized model that drastically changed their products and marketing. No current Bacardi product really resembles the original Carta de Oro, although Bacardi Gold is ostensibly its descendent. Gold Cuban rum is generic for the light bodied, aged brown rums from Cuba designed for mixing; these rums are comparable to the filtered rums, but retain their color from their barrel aging, modulated with the use of caramel color. The defunct Bacardi Carta de Oro rum was more or less the epitome of this style of rum.